SwingU was the top golf performance and tracking app in the market. With an audience of millions of active gofers, there had to be more creative ways to monetize and get people engaged. By leveraging golf influencers like Holein1trick shots, CoachRusty and more, SwingU became an agency for companies looking to get their golf products in front of an audience.

The next issue to tackle was keeping users engaged on the app even when they’re off the golf course. Well every golfer wants to get better. I spent months creating the world’s largest golf instruction library in the market from top pros, filming them in person and then instructing them on how to self produce content to add to their library. Users were now not only paying for the tracking app, but also subscribing to premium tier lessons from their favorite golfers. The result? Golf Genius wanted SwingU’s library and agency, resulting in an acquisition.

BHG - Classic car sales through YouTube

Black Horse Garage was the first authorized independent Ferrari repair shop in the US. The problem was, unless you were a car enthusiast or a collector, they flew under the radar. I began building out their YouTube channel to not just show the cars they were working on, but the history and personalities of the shop.

When COVID hit, having customers come in and look at cars was not an option. By pivoting to making their own ‘Top Gear’ style video series to showcase current cars for purchase, sales didn’t slow down.

The videos were such a hit that consigners would pay a premium for the video production services offered when selling their car. We even secured some new celebrity clients like Nile Rodgers, Joe Bastianich and John Cena.